As such, it shared the NBC affiliation in Central Florida with WDBO-TV (now WKMG-TV). This limited its coverage to Volusia County. However, WESH's original tower was only 300 feet (91 m) high, which was tiny even by 1950s standards. The original studio was located in Holly Hill, near Daytona Beach. Wright Esch (for whom the station is named) won the license, but sold it to Perry Publications of Palm Beach just before the station went on the air. WESH first went on the air on June 11, 1956. Today it also promotes a VIPIR 3D radar system, taking advantage of the fact that the radars at Melbourne, Tampa, Jacksonville and Miami can all reach Orlando, in addition to "SuperDoppler 2." It is installed on top of the tower located at the Winter Park broadcast studio. WESH was the first station in Orlando to carry an on-site radar facility, "SuperDoppler 2", as opposed to relying on National Weather Serviceradars. WESH can also be seen on the fringes of the Tampa Bay and Jacksonville markets. Since the Gainesville market didn't carry a local NBC service, the station also served as the default NBC affiliate for the Gainesville market this changed on January 1, 2009, when WNBW channel 9, the NBC affiliate for Gainesville, signed on the air (though Cox plan to keep WESH on its lineup). Wright ESc H (original licensee for the station) WESH 2 News (newscasts) (pronounced as "Wesh") WESH-TV can be seen on Bright House Networks channel 4 and Comcast channel 3. At the time the tower was built, it was the tallest man-made structure in Florida, at 1,740 feet (530 m). WESH's transmitter is located in Christmas and digital translators in Orange City (at the former analog tower) and Ocala. It is currently owned by Hearst Television along with the area's CW affiliate, WKCF. It transmits its digital signal on VHF channel 11, which redirects to virtual channel 2.1, reflecting its former analog channel assignment, through PSIP. It is licensed to Daytona Beach, with studio facilities in Winter Park. WESH is the NBC affiliate in Orlando, Florida.
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